The American Dream in Sinclair Lewis Babbit :: Sinclair Lewis, Babbit

"Do as most do, and men will speak well of thee." [Thomas Fuller (1654-1734):Gnomologia] Men have a dream to improve their lives and better their social status but each man does not realize that he pursues this dream in hopes of pleasing others and not for his own well being. Fuller's quotation demonstrates that people find success and social mobility if they act and do what others want them to do. The American dream of success and happiness can not be reached independently because people need to feel accepted to achieve satisfaction. Each man strives to improve his place in the community oblivious to the hypocrisy around him. Everyone works to impress others rather than pleasing himself. Paralleling Fullers quotation, Sinclair Lewis' Babbit is a satirical portrayal of a man in search of himself enveloped by a society of hypocrisy . George F. Babbit, a middle class man, struggles to find social mobility and beatitude. Babbit overlooks the essential items of life and concentrates his attention towards material goals and impressing the upper class. Due to the loss of his best friend, Babbit realizes his life has no meaning and rebels against society's conformity destroying his reputation. Lacking the courage to be independent, Babbit's dream of true ecstasy crumbles when he succumbs to hypocritical lifestyle realizing that he needs conformity. Strongly influenced by a sanctimonious society, Babbit, a man in search for himself, realizes that he needs conformity to live. Babbit dreams of improving his status in the community, not realizing that hypocrisy is influencing every decision or action he makes. Babbit concentrates his time and energies towards activities and events that impress the upper class. His life revolves around material items and goals. Mr. and Mrs. Babbit host a dinner party, only inviting the utmost respectable couples. They plan a "highbrow affair†¦with evening clothes required" in hopes of impressing their prosperous guests. The evening is filled with meaningless conversation and the men tell crude and unsophisticated jokes. Everyone seems to be having a wonderful time even though there is no real meaning in the evening. Shortly afterwards Babbits "name and face" become noticed throughout the city. In another attempt to impress the upper class, Babbit delivers a stirring speech and suddenly finds that he has become one of the most "popular and well-known figures" at the convention. Babbit's dream of improving his position is coming true, although Babbit is oblivious to society's hypocrisy. From a solid citizen, Babbit becomes an important citizen and volunteers his services as an orator for a political campaign.

Tasting Colors and Feeling Sounds :: Biology Essays Research Papers

Tasting Colors and Feeling Sounds: Modes of Reality Each individual experiences reality in a different way. Show ten people the same picture, and each will present a different description of the scene. We all live in the same world and yet we all have different philosophies and ideas about reality and life. What do these differences tell us about objective reality? Do our senses detect the same reality, or does each person see a different picture in her head? To some extent, this difference seems to hold true. What holds significance for me does not seem important to other people. The reality I grasp is unique to me. For a small portion of people their sensory reality differs radically from the accepted norms of society (1). They suffer from a rare condition, synesthesia, which remains constant throughout their lives. Synaesthetes, instead of having their senses in concrete, separate blocks, blend different senses. Many merge their perceptions of words and numbers with different colors. In stronger cases, people see colors and shapes floating in their visual field when they hear certain musical tones. In one extreme case, a man felt specific tactile sensations when he smelled different things. Even more radically, some scientists now say all humans may have undifferentiated senses in early stages of development. This paper will explore the understanding of synesthesia in terms of sensory development. The first of four sections will establish contemporary criteria for synesthesia and will evaluate its usefulness. >From this foundation, the paper will explore the possible associative origins of their condition. It will then analyze the shared physical characteristics among synaesthetes, and the origins of synesthesia in infants. Finally, this paper will examine the neurological basis for synesthesia in adult synaesthetes. Definitions Synaesthetes experience "cross-modal" sensory associations involuntarily, such that the experience of one sense stimulates the sensations of another (1). Cytowic defines five features of clinical synesthesia (1). First, people experience synesthetic phenomena involuntarily whenever presented with a certain stimulus. The experience is not a forced association, but one the subject has felt since birth. Also, an actively-induced synesthetic perception, rather than a passive experience, is not a genuine phenomenon. Synaesthetes project the sensation into peri-personal space; they sense an actual physical quality outside of the self, not an internal sensation or aura. In addition, the triggered synesthetic perceptions remain constant over time and are unelaborated, generic perceptions. Synaesthetes report the experiences to be memorable, and emotional.

Red Bull Marketing Essay

From 1987, Red Bull was launched in Austria with the tag line â€Å"Red Bull verleiht Fluuugel† (Red Bull Gives You Wiiings). It wasn’t until 1992 that Red Bull began to roll out in other European countries. â€Å"Part of the growth strategy was to enter new markets slowly and methodically in order to maximise buzz and build anticipation† Keller, K. L (2008 *A) By 1997, Red Bull was available in 25 markets globally, including Western and Eastern Europe, New Zealand and South Africa. Over the decade since its inception Red Bulls sales by 200%, from 1. million units to over 200 million units, and by 2004 the company had worldwide annual sales of nearly 2 billion cans in 120 countries. The Marketing Strategy used by Red Bull was not to pound the market with their presence but to be seen as an exclusivity, and to be perceived as the drink for all occasions when needed. In this way, marketers left empty cans in nightclubs, placed samples and dispensers in universities and allowed the value of Red Bull to spread via word of mouth. Red Bull marketed the following properties: * Improves Physical Endurance Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness These characteristics of the Red Bull product opened itself up to a whole range of potential consumers and marketing situations. Because of its properties, Red Bull used the slogan â€Å"Revitalizes Mind and Body†, and positioned the drink using a premium pricing strategy, marking the price up by at least 10% on the most expensive competitors product. Norbert Krailhamer explains: We are much more expensive that [cola]. This is OK because ours is an efficiency product, so we can charge this price premium, which is the secret of its success†¦ Due to the respect for a price premium brand†¦ we can charge what is fair for the benefit† Keller, K. L (2008 *A) A large portion of Red Bull’s success has to do with the use of the distinctive Red Bulls and Rising Sun logo and slender 250mL can as seen on their sponsorship sign writing and general advertising. It is debatable whether or not Red Bull would be as popular and successful without this insignia. Evidence of this can be traced to the introduction of Red Bull in Germany , where the demand was so great that they sold out of canned stock and had to switch to glass bottles to keep up with the demand. As soon as the bottles were introduced the demand dropped. The success of Red Bulls marketing strategy can be highlighted with the bungled entry of Red Bull into the United Kingdom in 1995. The marketers believed that the United Kingdom was too different from the Austrian market, so altered the marketing plan. The changes occurred in three distinct ways: â€Å"Extract: 1) the company marketed Red Bull as a sports drink, not a stimulation drink; 2) it did not pursue a word-of-mouth strategy, choosing instead to sell via the largest beverage channels; and 3) it created new advertising and focused on billboards rather than electronic media. As a result, Red Bull was considered a failure in the United Kingdomafter losing more than $10 million during the first 18 months in that market. † Keller, K. L (2008 *A) 1. Introduction: Red Bull GmbH, the Austrian based energy drink manufacturer is a remarkable brand that has grown to surpass some of the worlds most established brands. After founder Dietrich Mateschitz returned from Asia with the rights to patent Red Bull and alter it to suit the Western market, he had a defined idea in his mind as to what he wanted to achieve with the energy drink. After trialing more than 200 designs and finally cementing the right combination of caffeine, taurine, carbonation and flavoring the â€Å"original† Red Bull flavor was established. What follows is the amazing story of how Red Bull was marketed in Austria and then from 1992 onwards into the rest of Europe, the Americas, Asia-Pacific and the United Kingdom. Some of the key stones in the Red Bull brand marketing triumph has been the simplicity of their marketing approach through application, the positioning of the product and the clever ways in which they have side stepped traditional channels when bringing the product to the market and building the buzz and anticipation of Red Bull rather than just solely relying on the decision making derived from traditional advertising methods. The diversity of the Red Bull brand has allowed itself to move with the market and remain the worlds most popular energy drink. Looking at the brands tangible flexibility can even be posed at the move in the market to sugar free beverages and the quick and succinct way that Red Bull acted in order to uphold its position and remain creditable at the same time. As of the 2009 financial year, Red Bull GmbH had net sales report of 3. 3billion dollars and now has 3900 employees worldwide. Source: BNET – Resources 2. Brand Positioning and Values From the day of inception, Dietrich Mateschitz had a clear plan for how he wanted to establish Red Bull. The current positioning has left Red Bull in a very strong position among the market place and the values that it represents are continually being lived up to through its corporate presence in our daily lives. The position of Red Bull is: â€Å"Revitalizes Mind and Body† this tangible benefit, direct from Red Bull endorses the product to satisfy consumer needs before they have even made a purchase. Red Bull has also positioned themselves as the â€Å"Premium Energy Drink† above all other energy drinks in the market. The key word in this phrase being ‘premium’ as Red Bull has an exclusive appeal and a higher market price than its competitors; factors that have been thought through very thoroughly by the Red Bull marketing team. The â€Å"Premium Pricing Strategy† that Red Bull has incorporated, dictates that Red Bull will be priced at a rate 10% higher than the most expensive competitors price to ensure the class standard of the Red Bull name and set the standard for all of the rest of the competitors. In addition to the Premium Pricing Strategy, Red Bull introduced the Seeding Program, whereby initially Red Bull would only be stocked in the best and most classy establishments, whether this be exclusive clubs, nightclubs, bars, sporting events and related events to build the necessary hype or buzz about Red Bull, and to enable the word of mouth from the social elite to filter down into the working class. Once the market place was saturated with Red Bull buzz, the general market received the product too. In addition to the Word of Mouth strategy, Red Bull would supplement this with event sponsorship, athlete endorsements, sampling, point of purchase marketing and select electronic advertising. This allowed Red Bull to cover the necessary avenues which potential consumers were likely to come into contact with the brand and go on to purchase the drink. The values of the Red Bull brand are derived from the benefits of the drink itself: * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances. Improves Overall Feeling of Well-being Improves Reaction Speed and Concentration * Increases Mental Alertness The Red Bull brand encourages the consumer to go to their potential and offers an aid in doing so. But offering these benefits in their product, Red Bull values the extension of horizons and energetic approaches to life. This can be summed up through their corporate sponsorship of Extreme Sporting events, individual athletes, the creation of events or the sponsorship of teams. The reasoning behind this is that these events are fast paced, high energy, thrilling and require exactly what Red Bull has to offer. By encouraging these types of events and endorsing the elimination of comfort zones, Red Bull is positioning itself as a goal, a motivation and a stimulant that can be harnessed to achieve any goal. Red Bulls success can be likened to the single-minded approach they have used n order to connect with their target market; 14 – 19yr olds and then the next highest penetration 20 – 29yr olds. Red Bull is an active product in today’s trendy lifestyle habits and is being reflected through their values and displays encouragement of abnormal sporting activities. . The Red Bull Air Races† in Perth Australia; and sponsorship of Mark Webber and Formula One. From a nationality point of view, Red Bull chooses the idols of sport and eye catching events to promote itself as well as support the people in question. This is seen all around the world and has been a strong driver in the popularity of Red Bull in certain areas of the world. Because Red Bull is a stimulant drink, it makes sense to market to the whole variety of consumers in the market place. In its 23 years of operations, the initial people who would have used Red Bull for â€Å"party energy† at nightclubs and parties will now be moving through to the quieter portion of their lives, however this does not mean they will no longer need Red Bull. Working long or irregular hours, studying and going the added distance is still important; therefore Red Bull has applied its benefit across several generations and the cycle continues. 3. Brand Characteristics Red Bull is now a very distinctive product in the market place and can be recognized based on some key points. Two Red Bulls and Rising Sun Logo * Slender Silver 250mL can (with silver and blue pattern) The name Red Bull * Endorsed Events or Persons i. e. Mark Webber As opposed to other energy drinks on the market it is the most represented and advertised product on supermarket shelving in Australia, (per unit) and is represented by an 80:20 spread of cans to bottles in the standard 250mL variety(1). Dominant characteristics of Red Bull include its involvement in Extreme Sports, high-energy events and the encouragement of athletes and the involvement within comfort breaking activities. It is important to note that the Red Bull marketing strategy encourages the promotion of the brand through non-traditional channels and is not seen in the same context as traditional carbonated drinks, or energy drinks. This fact makes adds to the characteristics of the brand. People recognize Red Bull based on its involvement and support in events and occasions. Rather than times, controversies or lengthy advertising campaigns which try to deliver a message over a long period of time. The marketing message for Red Bull has remained consistent throughout the 23-year reign it has had in the marketplace; adding to the resilience of Red Bulls brand characteristics. The Red Bull Australia website promotes Red Bull as: â€Å"Red Bull  ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist†¦. It is used by surfers in the summer and snowboarders in the winter. For day or night, for job or fun. People who need more energy learn to value Red Bull ® Energy Drink. And the number of people who do is increasing all the time. † Red Bull Australia 2010 The Red Bull Australia website explains, through a marketing set spiel the characteristics of the brand and the direct benefiters. The exert highlights very clearly the intentions of the brand and the way in which it is appreciated. 4. Product Benefits and Consumer Satisfaction Red Bull markets itself on the two phrases â€Å"Gives You Wings† and â€Å"Revitalizes Mind and Body†. This can be demonstrated through its ingredients: Caffeine, Taurine, Sucrose Glucuronolactone, Glucose and B-Group Vitamins. These six ingredients all combine to give Red Bull the kick that consumers need. * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness As stated earlier the benefits listed by Red Bull allow themselves to be focused on a wide variety of people, whether they be office workers, truck drivers, athletes, students or partying. The given benefits of Red Bull provide the reasoning to buy and continue re-buying. Consumer satisfaction based on the product benefits is evident through the sales figures that Red Bull has been generating, with positive growth of 10% or more per annum. Performance the American Market shows the Market share of Red Bull compared to its competitors: Based on its 42. 6% share of the energy drink market sales in 2006, it is evident that Red Bull is a satisfying and enticing product. A large portion of Red Bulls ability to satisfy both physically and mentally comes from the consumption of the drink and seeing the performance of those around the consumer who are either consuming Red Bull or endorsed by Red Bull. This positive reinforcement from the elements encourages the consumer to drink more and to be brand loyal to Red Bull. 5. Brand Communities Red Bull’s mass sponsorship and consumer loyalty would work considerably well with a network of dedicated Red Bull Communities, rather than just the Red Bull sponsored, run and presented events. The basic criteria for the Red Bull Brand Community have already been met with the purchase of a Red Bull Product, as they have features and needs that are common to the other consumers who had purchased Red Bull previously. Ways that Red Bull could maximize on this could be through loyalty reward schemes, groups, emailing lists, gatherings, committees or clubs. While the idea of a Red Bull Brand community is appealing the practical application of one of these communities would be an expensive and difficult task to manage. The on paper, and metaphorical idea of a Brand community is a safer, more cost effective and ultimately simple Utopia when thought through. The Brand Community idea is one that should have been conceived during the introduction to the market or while the market was considerably smaller and more manageable. Red Bull uses the basic premise of Brand Communities already with their Red Bull Events and Sponsorships, in which it is then upon the individual to become a consumer and subscribe to these communities. The stress between the brand, the individual and the culture in which both exist is not under any amount of tension in the current marketplace and does not need to be altered at any point in the near future. The Brand Community, which Red Bull could potentially highlight, contains around 1 Billion people globally and would require large amounts of money to communicate to all of these people, let alone bring attention to it and get consumers to act upon it. 6. Brand Equities Red Bull has at its disposal a large set of Brand Equity that it uses to distinguish itself from other energy drinks and its competitors. These include its logo, its amber coloring, its taste, advertising, packaging, pricing and its reputation as a reliable and beneficial product for onsumers. In comparison to its competitors, Red Bull prides itself on being an al rounder energy drink that can be consumed anytime, in the right conditions, at the right place and the right time. Which has worked well for Red Bull as they have positioned the brand specifically to suit any occasion and to answer â€Å"Yes† to any of the Three Right questions. The development of these brand equities has been a continuous run through the development of Red Bull as a brand and its establishment in all the countries it now occupies space in. The Red Bull logo is a key device in the success of Red Bull and is possibly the strongest asset that they have in terms of Brand Equity. Many comparisons of competitor energy drinks such as Rockstar, Monster and Sobe No Fear yielded results that consumers could not differentiate between the Red Bull and its competitors while using unmarked cups and blindfold tests according to Helium Comparison Tests. In a real market perspective this fact is worrying that competitors are fabricating similar tasting products and that they are indistinguishable from one another. However this instance is found across all products in any category when basing comparisons without brand equities such as packaging, logos and distinctive colorings. Red Bulls marketing strategy has ensured that the strength on the product based on its merits receives the credit it deserves. The initial slow entry into markets, creating buzz and desired anticipation of the products has proven valuable for Red Bulls long term existence and has given merit to them too, in that they did ot let down the people who had tried the product based on hype and anticipation, creating return buyers and brand loyalties. Red Bull’s price premium is considered a winner with the market place as people believe that paying for benefit is better than paying for volume, as can be seen with competitors such as Rockstar who sell only the 500mL cans of energy drink and who deliver solely on their marketability rather than on product benefit such as Red Bull has done. The pricing premium has ensured that Red Bull be taken on its quality rather than on a commodity measurement ike quantity. This perceived value given to it and received by consumers tightens the consumer’s loyalty to the brand. Red Bull has seen a long run of marketing in sporting events and endorsing athletes to create awareness to potential consumers of its benefits in sporting activities, on and off the field. This spending on endorsements and events is evidence to the wider community that Red Bull is not just about profiteering, but supports the sporting world and provides entertainment and encouragement to those people who would like to strive to this level. However know where does Red Bull market itself to state that it will put you in this position. The clever marketing strategies which Red Bull have used remain honest and aim solely to promote Red Bull in a positive light whilst involving the consumers it is reaching out to. The Brand Equity that Red Bull keeps is a well-earned set of criteria that has been nursed from the beginning of the brand back in 1987 in Austria. The expansion of Red Bull into more than 120 countries is a sign of strength and highlights the diverse regions of differing brand equities among varying cultures. The underlying success of Red Bull remains in the marketing strategy that put it ahead of the competition in the first place. Without this, the basics of brand equities would not exist and Red Bull would follow the same course of one of its competitors. Because of this I believe that Red Bulls greatest brand equity is the brand itself and its history among the market over the past 23 years. Combining all of the elements discussed previously and essential make up of campaigns, strategies, advertising, targeted markets, successes and failures. This long history will benefit Red Bull in the long term, as it will become even more cemented into the grain of society and stay as the go to energy drink, rather than the fad competition products which have entered into the market in order to unseat the firmly held Red Bull. As for the continuing growth of Red Bulls Brand equity listings that is to be foreseen in the future, but there is little doubt that it will continue to build positively as the Red Bull product range changes to suit the coming changes to the current market. When it does I have no doubt that Red Bull GmbH will be ready for it. . Conclusion The Red Bull Branding Story follows a long timeline of success and obstacles that Red Bull GmbH has turned into triumphs. Red Bull have managed to turn a small Austrian drinks company into a global giant as one of the fastest growing brands and now staying true to one of the most popular of the 21st Century. Over the course of the 23 years that Red Bull has been manufactured, we can see a growing trend and the synthetic need created by Red Bull for energy stimulation drinks; and now the popularity of them to a point where we could no longer exist without them. Red Bull has become part of pop culture and every day slang and jargon, which intensifies its impact on the market and its sustainability in the consumers mind. As far as brands go, Red Bull has remained faithful to its consumers and to its own marketing goals, with little to no changes to the marketing strategy, the product packaging and flavoring, besides of course the Sugar Free Red Bull. This steadfast approach to marketing has clearly worked and a comparison of Red Bull and other Energy drinks shows that these brands lack the same commitment that Red Bull has.

Assessment for planning and sustainability Essay

?Tourism is an integrated system where all the elements are linked taking into account the relationships between tourism and economic, social, cultural and physical environment. In order to develop Strathnagar village as a sustainable tourist and habitable destination, a harmony is required between the needs of a visitor, the destination and the community. Tourism creates an incentive for environmental conservation, preservation of sensitive areas. There are many examples from Scotland where tourism has promoted restoration and preservation of historic sites also tourism encouraged conservation of natural resources. Loch Lomond and The Trossachs National Park created in 2002 and Cairngorm National Park created in 2003 were designed under the national Parks (Scotland) Act 2000. The main aim was to conserve, enhance and promote the natural beauty and cultural heritage for current and future generations. Transport has been heavily blamed in the last few years because of fuel emissions. For this reason cycling has been promoted across the UK as environmentally friendly transport type by a charity called Sustarns. Since then over 10. 000 miles of cycle paths have been created to decrease the harm of environment. In Strathnagar village along the bird sanctuary is a site of Special Scientific Interest (SSSI) managed by Scottish Natural Heritage. It is likely that this organization will continue and extend conservation and preservation works in the future if there are sustainable developments involved in the village. However, there are a number of negative impacts on environment as a consequence of tourism growth and activities taken by tourists. This includes erosions, pollution and wild life disturbance. To minimize the harmful impacts in the area certain procedures should be taken in Srathnagar village. Business owners should become members of Visit Scotland’s Green Tourism Assurance Scheme. It aims to help businesses working in the hospitality sector achieve efficiency and marketing benefits by managing their environmental responsibilities. Tourists are coming to Scotland and natives are travelling around the country, because of a desire to see the natural scenery and wildlife Scotland has to offer. However, irresponsible tourism and properly unmanaged sites lead to the destruction of biodiversity. Tourist activities impact directly and indirectly on ecosystems. Indirect pressure on plants and animals may result from increased levels of emissions of various trace-gases through leisure-related transport. Direct impact on the ecosystems would have if natural environments are put under strain when the â€Å"Carrying Capacity† of the area or resource is exceeded. Also Through destruction of ecosystems and habitats, draining of wetlands, unsustainable use of land, trampling, tent camps, etc. tourist contribute directly to the disturbance of ecosystems. 85% of European coasts are at high or moderate risk from development related pressures as 2/3 of Europe’s tourism is based on coastlines. Coral reefs are the most vulnerable in the ecosystem, easily can be damaged from snorkelers and scuba divers. In Trinidad and Tobago island massive developments have damaged beaches and destroyed the habitat of turtles where they lay their eggs. While in Jamaica unsustainable constructions has caused severe beach erosion due to the obliteration of sand dunes and also cause wetland destruction. The tourism sector as a whole, along with tourists should be encouraged to minimize any negative impacts and maximize positive impacts on biodiversity and local cultures associated with their consumption choices and behavior, for example through voluntary initiatives, information events, controlling the number of visitor and implementing codes of conduct. Generally, every country wants to attract tourists and generate as much income from tourism as possible. Tourism has been seen as a positive factor, it provides jobs and people have personal empowerment. In Strathnagar village tourism would allow to preserve and revive the cultures, traditions and crafts. Good example is â€Å"Rumsiskes† the open- air museum in Lithuania. It displays the heritage of Lithuanian rural life in authentic resurrected buildings where people lived and worked. The traditions, crafts and dances where revived that was almost forgotten. The money from Tourism and tourist demand helped to restore and keep it for the future generations. However, according to Doxey’s irritation index (1975) a four stage model of the slow decline in host visitor relations exists: Euphoria (delight in contact) Apathy (increasing indifference with larger numbers) Irritation (concern and annoyance) Antagonism (convert and overt aggression to visitors) The most recognized negative cultural impacts are cultural degradation and trivialization, also when cultural events are turned into staged events that have direct adverse effects on traditional ways of life on the distinctiveness of local cultures. The places like Spanish Resorts and Caribbean Islands have become identikit resorts that have nothing in common with traditional culture. Locals are basically annoyed by tourists as they lost the privacy and tranquility. People understand the benefits that tourism gives, but on the same time feel as they are losing the traditions and authentic culture. Benidorm reached critical stage- full physical â€Å"carrying capacity† is exceeded during the high season; there is no accommodation and certain services available. Aboriginal or indigenous communities such as Australia, Masi Mara are transformed (in order to earn some money) and requested to display significant cultural events for tour companies no matter the time and adequacy. Strathnagar is going to start at Euphoria stage; community is excited about the new life. However, to avoid quick decline in host visitor relations community should control the number of visitors, modify their behavior by extending the season, spreading the busy seasons and adapting the resources. Separate, reasonable size car parking should be provided in order to avoid visitors parking at local’s windows. Most common negative impacts on socio- culture are tradition degradation, trivialization and when cultural events are turned into staged events. According to VisitScotland Statistics, Tourism in Scotland is worth approx ? 4bn, employs 9% of the workforce and pays more wages than oil, gas and whisky industries combined. Moreover it gives a chance for communities in rural areas such as Strathnagar village to have jobs and not to consider moving from the place they have been living happily for since birth. However, Tourism not only creates jobs in the sector, it also encourages growth in the primary and secondary sectors of industry. This is known as the multiplier effect which is how many times money spent by a tourist circulates through a country’s economy. The money spent by a tourist in Strathnagar village for example in a hotel would help to create jobs directly in the hotel, also would create jobs indirectly elsewhere in the economy. If hotel buys food from local farmer, that farmer can spend some of this money on clothes. The demand for local products increases as tourists often buy souvenirs, which increases secondary employment. The multiplier effect continues until the money eventually ‘leaks’ from the economy through imports – the purchase of goods from other countries, tourists not spending money at the destination, tour operators sending tourists on all- inclusive package and leaving the great deal of profit at tourists generating country not receiving. In Thailand estimated that 70% of all money spent by tourists ended up leaving Thailand (via foreign-owned tour operators, airlines, hotels, imported drinks and food, etc. ). The positive fact is that the employment level will rise in Strathnagar village and the tourists will use the services and spend money. Direct jobs will be available for tour guides, housekeeping, catering staff, and gardeners. Indirect jobs for joiners, builders and induced- improvements in health and transport services. However there will arise and negative aspects such as low wages, no highly skilled jobs, no chance to keep younger generation. Also village could be highly affected by seasonality; it is hard to attract tourists during the winter. Community might not get any support from council as it is a small and badly impacted by seasonality. There is a chance to extend the season or to attract visitors by launching traditional food, arts and crafts festivals and corporate events in Crafts and Arts Centre which might be a good way to minimize the seasonality. Dumfries and Galloway is a very popular tourist destination during the summer, but not so much in low seasons. The Art festival called Spring Fling was launched to attract visitors and it is on every April. However, in order to protect the natural and built environments that tourism is dependent on, certain measures should be in place. Visitor Management is an approach that which aims to protect environment (social, environmental) while providing for visitor enjoyment. Visitor Management can be at the Micro level (national, regional, or area) or at the Macro level (settlement, site or attraction). There are many organizations across the globe that is considered as the main tools for sustainability and managing tourism. Historical Scotland helps towards conservation and preservation of cultural and historic buildings, landscapes and sites. Visit Scotland provides signage, code of conducts to minimize negative impacts, national designed National Tourist routes, theme trails for tourists to navigate easily, increase the geographical spread and avoid unnecessary wandering. Also provides marketing, promotion to the area and encourage visitor behaviour through education and interpretation methods. Tourism Management Programmes (TMPs) are designed to benefit visitor, place and host by adopting a multifaceted planning approach. National Parks aims to conserve and enhance the natural beauty, wildlife and cultural heritage and promote opportunities for the understanding and enjoyment of the special qualities of National Parks by public. United Nations Educational, Scientific and Cultural Organization (UNESCO) that aims to create the conditions for dialogue among civilizations, cultures and peoples, based upon respect for commonly shared values. It contributes to sustainable development and intercultural dialogue through education, communication, culture and information. There are three main visitor management techniques used to overcome or minimize negative impacts from tourism developments: Control Volume of visitors: limit numbers, encourage alternative visiting times, extend tourist season Modify Behaviour of visitors: codes of conduct, interpretation, education Adapt resources: harden footpaths, construct purpose built facilities (walk- ways hides etc) The visitor management techniques can be divided in to two following forms: Hard measures occur when restricting physical and financial on access. (Parking fees, road closures, zoning, fencing, limited visitor numbers) Zoning and paid roads are common thing in big cities such as Moscow and London. Certain fees need to be paid in order to pass the bridge or enter other zone. Also hard measures are applied when during the festival or any other celebration the city centre is closed and any type of motor transport in not permitted. In Edinburgh that happens during the Hoghmoney when all action takes in the city centre. Soft measures – associated with encouraging desired behaviours rather than restricting undesirable ones. (Education, interpretation, marketing and promotion) In Scottish Boarders Forest District the soft measures has been implemented to manage the tourists and minimise the impacts from tourism activities. Signposting for mountain- trail has been provided. The Osprey Visitor Centre offers a variety of information and education for people of different ages. A lot of illustrative material is offered. Local volunteers are integrated in the educational activities. Available rangers on site to help and give needed advice. In Strathnagar village it is recommended to apply soft measure management techniques through education and interpretation. The signage should be provided to direct and guide visitors in the area. Moreover the community should consider establishing the Visitor Information Centre where leaflets, guides and verbal advice could be given to visitors. Also it is recommended to provide car parking facilities in order to avoid conflicts with locals as visitors may park on locals’ driveway. There are plenty examples for educating tourism suppliers, tour operators and visitors on sustainable tourism practice: Codes of Conduct for Visitors SNH outdoor access code The Code is based on three key principles and these apply equally to the public and to the land owners: Respect the interests of other people Care for the environment Take responsibility for your own actions Responsible access can be enjoyed over most of Scotland including urban parks, hills and woods, beaches, lochs, rivers and canals. VisitScotland Responsible Visitors Guide It is a guide for visitors to follow the simple steps to play the part in caring for our outstanding natural environment, fantastic wildlife and rich cultural heritage whilst supporting the local communities along the way. Codes of Conduct for tourism Suppliers Wild Scotland Wild Scotland produced Responsible Professional Wildlife Watching guide in order to provide a safe, professional and responsible wildlife watching experience for the tourists. VisitScotland Sustainability Team There is a clear mandate for VisitScotland to help drive sustainability within the tourism sector in Scotland. This is provided by the Scottish Government Economic Strategy and the Tourism Framework for Change, and is reflected in the VisitScotland Corporate Plan 2010/13. VisitScotland’s Sustainable Tourism Strategy 2010 – 2015 provides a clear rationale and plan for delivering our aspirations for sustainable tourism over the next five years. We will contribute to a more sustainable future for Scotland through taking direct action on issues under our control and playing an influencing role where this is not possible. This will include support for the implementation of sustainable tourism strategies at the national and local level. Business events programme The National Funding Programme complements the International Funding Programme and plays an integral role in developing domestic tourism across Scotland. By supporting events which take place outside the cities of Edinburgh and Glasgow, EventScotland is also growing Scotland’s wider events portfolio which forms the backbone of our events industry. Guidance Booklets The Business Waste Guidance Booklet is provided by VisitScotland for tourism businesses gives for tourism suppliers more detailed information on waste management and how to reduce your business waste. Tourist Signposting in Scotland- the purpose of this document is to explain which visitor facilities may be eligible for Tourist Signposting in Scotland and how to apply. Tourist Signposting is a fundamental part of providing a welcome for our visitors. In determining who is eligible for Tourist Signposting accreditation, VisitScotland uses Quality Assurance schemes to ensure that our visitors are directed to facilities that offer a consistent quality experience. Conclusion There are many positive and negative impacts on environment, socio- culture, economy from tourist activities and generally the travel and tourism industry. Tourism providers need to bear in mind that they are responsible for the damage the irresponsible tourism does and ensure that the experience for the visitors will be provided in sustainable and less harmful way Strathnagar is beautiful village with loads of potential to develop a sustainable tourism destination with a help of organizations involved.

AP Euro Notes on Renaissance

AP Euro Notes on Renaissance Essay The balance of power among the Italian associates 1 . Italy had no political unity; it was divided into associates such as Milan, Venice, and Florence, the Papal States, and a kingdom of Naples in the south. 2. The political and economic competition among the associates prevented centralization of power. 3. Shifting alliances among the associates led to the creation of permanent ambassadors. 4. After 1494 a divided Italy became a European battleground. Intellectual hallmarks of the Renaissance A. Many, like the poet and humanist Patriarch, saw the fourteenth century as a new olden age and a revival of ancient Roman culture. B. Individualism 1 . Literature specifically concerned with the nature of individuality emerged. 2. Renaissance people believed in individual will and genius. C. Humanism 1 . Italians collected ancient manuscripts and monuments, and copied the ancient Roman lifestyle. 2. The study of the classics led to humanism, an emphasis on human beings. A. Humanists sought to understand human nature through a study of pagan and classical authors and Christian thought. B. The humanist writer Pico Della Miranda believed that there were no limits to what human beings could accomplish. . Ancient Latin style was considered superior to medieval Latin. D. Secular spirit 1 . Secularism means a concern with materialism rather than religion. 2. Unlike medieval people, Renaissance people were concerned with money and pleasure. A. In On Pleasure, Lorenz Villa defended the pleasure of the senses as the highest good. B. In the Dodecahedron, Vacation portrayed an acquisitive and worldly society. 3. The church did little to combat secularism; in fact, many popes were Renaissance patrons and participantsand the church even gave up its opposition to usury. Art and artists achievements, led by Florence and Rome. B. Art and power 1 . In the early Renaissance, powerful urban groups commissioned works of art, which remained overwhelmingly religious. 2. In the later fifteenth century, individuals and oligarchs began to sponsor works of art as a means of glorifications. 3. Wealthy people began to spend less on warfare and more on art and architecture. A. At first the bed chamber room was the most important, but later many other rooms were even more decorated. B. The homes private chapel was the most elaborate and expensive. 4. As the century advanced, art became more and more secular, and lassie subjects became popular. A. The style of art changed in the fifteenth century. B. The individual portrait emerged as a distinct genre. C. Painting and sculpture became more naturalistic and realistic, and the human body was glorified, as in the work of the sculptors Donated and Michelangelo. D. A new international style emphasized color, decorative detail, and curvilinear rhythms. E. In painting, the use of perspective was pioneered by Brucellosis and Della Francesca. C. The status of the artist 1 . The status of the artist improved during the Renaissance; most work was done by commission from a prince. . The creative genius of the artist was recognized and rewarded. 3. The Renaissance was largely an elitist movement; Renaissance culture did not directly affect the middle classes or the urban working class. 0 Social change of the Renaissance A. Education and political thought 1 . Humanists were interested in education, particularly the training of rulers, and moral behavior. A. Verger wrote a treatise on education that stressed the teaching of history, ethics, and rhetoric (public speaking). B. Castigations The Courtier, which was widely read, described the model Renaissance gentleman as a man of many Allens, including intellectual and artistic skills. C. Machiavellian The Prince described how to acquire, maintain, and increase political power. D. Machiavelli believed that the politician should manipulate people and use any means to gain power. E. Machiavelli did not advocate amoral behavior but believed that political action cannot be governed by moral considerations. B. The printed word 1. The invention in 1455 of movable type by Gutenberg, Fuss, and Such ¶offer made possible the printing of a wide variety of texts. . Printing transformed the lives of Europeans by making propaganda possible, encouraging a wider common identity, ND improving literacy. C. Clocks 1. By about 1320 some Europeans had learned how to quantify time by use of the mechanical clockmeaning bells. 2. Clocks were important for understanding and controlling urban-economic life. D. Women and work in R enaissance society 1 . Most women married, were responsible for domestic affairs, and frequently worked outside the home. 2. Women worked in ship building, textiles, agriculture, as well as midwives and servants. 3. READ: renaissance/sonnet study guideCompared to women in the previous age, the status of uppercases women declined during the Renaissance. 4.. The Renaissance did not include women in the general improvement of educational opportunities. Women were expected to use their education solely to run a household. E. Culture and 1 . With respect to sex and love, a double standard was applied as sex for women was restricted to marriage, while men could pursue sex outside of marriage. 2. The rape of women by uppercases men was frequent and not considered a serious offense. 3. Sex crimes occurred and were punished, but women appear to be victims in fewer cases than earlier. . Homosexual practice appears to have been common, particularly based on relationship between men and boys. 5. Some of this sexual activity seems to have evolved out of social-community needs of men. 6. The frequency of anti-sodomys laws in the fifteenth century suggests that homosexuality was widespread, difficult to out law, and important in shaping masculine gender identity. F. Blacks and ethnicity in Renaissance society 1 . Enslavement of Slavic peoples in eastern Europe was commonas Germans and others enslaved and/or sold Polish and Bohemian people. 2. Italians brought many white slaves to Europe by way of the Mediterranean. 3. Beginning in the fifteenth century, black slaves were brought into Europe in large numbers. 4. Black slavery in Europe appears to have been less harsh than that in America. 5. Some black rulers in Africa adopted a European lifestyle and participated in selling their black people into European slavery. 6. Africans, in fact, were of different ethnic groups and thus biracial. 7. Blacks as slaves and freemen filled a variety of positions, from laborers to dancers and actors and musicians. 8. The European attitude toward blacks was ambivalentblackness symbolized both evil and humility. 9. In the Renaissance, blacks were displayed as signs of wealth. 0 The Renaissance in the north began in the last quarter of the fifteenth century. A. It was more Christian than the Renaissance in Italy, and it stressed social reform based on Christian ideals. B. Christian humanists sought to create a more perfect world by combining the best elements of classical and Christian cultures. 1. Humanists like Left ©ever believed in the use of the Bible by common people. 2. Thomas More, the author of Utopia, believed that society, not people, needed improving. A. More was a Christian lawyer and minister of King Henry VIII. B. His Utopia was a socialistic society based on common ownership and social equality. 3. The Dutch monk Erasmus best represents Christian animus in his emphasis on education as the key to a moral and intellectual improvement and inner Christianity. C. The stories of the French humanist Rabbles were distinctly secular but still had a serious purpose. 1. Like More, Rabbles believed that institutions molded individuals and that education was the key to moral life. . His books on the adventures of Gargantuan and Pentagonal were spoofs on French social life. D. Northern art and architecture were more religious than in Italy and less influenced by classical themes and motifs. 1. Van Check painted realistic works with attention to human personality. 2. Busch used religion and folk legends as themes. 3. The city halls of northern Europe were grand architectural monuments. 0 Politics and the state in the Renaissance (ca. 1450-1521) A. Afterburners rulers began the process of order through centralization of power. 1. The result was the rise of many powerful and ruthless rulers interested in the centralization of power and the elimination of disorder and violence. 2. Many of them, such as Louis XSL of France, Henry VII of England, and Ferdinand and Isabella of Spain, seemed to be acting according to Machiavellian principles. 3. These monarchs invested kingship with a monarchs were not entirely originalsome of them had their roots in the Middle Ages. 5. The ideas of the new monarchs were not entirely originalsome of them had their roots in the Middle Ages. B. France after the Hundred Years War 1 . READ: Humanism in Renaissance Art EssayCharles VII ushered in an age of recovery and ended civil war. A. He expelled the English, reorganized the royal council, strengthened royal finances, reformed the justice system, and remodeled the army. B. He made the church subject to the state. 2. Louis XSL expanded the French state and laid the foundations of later French absolutism. C. England also suffered from disorder. . Feudal lords controlled the royal council and Parliament in the fifteenth century. 2. Between 1455 and 1471, the houses of York and Lancaster fought a civil war called the Wars of the Roses that hurt trade, agriculture, and domestic industry. . Edward IV and his followers began to restore royal power, avoided expensive war, and reduced their reliance on Parliament for funds. 4. The English Parliament had become a power center for the aristocracy but was manipulated by Henry VII into becoming a tool of the king. 5. Henry VII used the royal council and the court of Star Chamber to check aristocratic power. 6. Henry VII and his successors won the support of the upper middle class promoting their interest in money, trade, and stability. D. Spain turned against its own cultural diversity 1 . The reconstitutes was the centurions attempt to unite Spain and expel Muslims and Jews. 2. The marriage of Ferdinand and Isabella was the last major step in the unification and Christianization of Spain. A. Under their reign, however, Spain remained a loose confederation of separate states. B. They used the harnessed, or local police forces, to administer royal Justice. 3. Ferdinand and Isabella restructured the royal council to curb aristocratic power. . The church was also used to strengthen royal authority. 5. Ferdinand and Isabella completed the reconstitutes in 1492, but many Jews remained because they aided royal power. A. Jews were often financiers and professionals; many (called converses) had converted but were still disliked and distrusted. B. Needing a scapegoat during the Black Death, Spanish mobs killed many Jews. C. Ferdinand and Isabella revived the Inquisition and used its cruel methods to unify Spain and expel the Jews. 6. Spanish Christians rejected converses on the basis of raceout of fear of converses taking over public offices. Most Jews fled from Spain.

Why should we belive in a religion Term Paper Example | Topics and Well Written Essays - 1250 words

Why should we belive in a religion - Term Paper Example At the same, consideration of human religiosity involves accepting the freedom of a personal choice. This means that every person has the right to take the religion that most accurately fits his/her worldview and life expectancy. This paper defends the idea of a special significance of religion for the life of both the individual and society as a whole. To begin with, the special status of religion and religiosity was claimed in ancient Greek philosophy (Hare). Moreover, almost the majority of Greek philosophy was riddled with the idea of the existence of a divine origin, and every philosopher gave it his own interpretation. Socrates and Plato pointed out the particular importance of religion in human life. They considered religion in close connection with ethics as a science of the right human behavior and actions. According to this position, the person as a rational being should have to follow the religious principles that affirm the universality and high status of ethical principles. In one of Platos dialogues namely Euthyphro, Socrates makes it clear that the gods are just and moral beings, and therefore faith in them allows a person to observe justice in this world. After many centuries, another philosopher Immanuel Kant addresses religion as well. As part of his concept, Kant says that a man cannot reliably prove the existenc e of God, since the knowledge of the world is limited by sensory experience that does not reveal the true nature of things (Rohlf). For this reason, Kant exposes the harsh criticism of the evidence for the existence of God, the soul and immortality. Nevertheless, despite this understanding, the philosopher draws attention to the importance of religion as a basis for human ethics. Based on the existence of the moral law requiring people to follow it, Kant asserts the necessity of postulating the existence of God and the immortality of the soul. Only by admitting the existence of God, able to observe the good and the

Civil liberties Essay Example | Topics and Well Written Essays - 250 words

Civil liberties - Essay Example Classification of certain things for the safety of the whole society is important and the Patriot Act maintains this classification. Warrants and wire traps should be classified when a terrorist is under question and our rights to know about the surroundings are limited in these situations. However the classification and limited rights should only apply to a person who is known to be linked to terrorist acts. The authorities should make sure that a person is dealing with terrorism before he is taken into consideration for limited rights. In my view our rights should be limited and we should not know about any of the movements done by the government agencies. These acts of limitations would help the government agencies to exploit the terrorists and eliminate terrorism from the grass root level. In conclusion it can be said that our right to know has become very limited in the world today because of the increasing terrorism all over the world.