Marketing Communication Activities Research Paper

Marketing Communication Activities - search Paper ExampleMarketing talk activities are primarily aimed at mental synthesis awareness of the existence of a business, its products, its services and its position. Such activities are done through advertising, trade show presentations, web sites, press releases, brochures and other public relations activities. This report allow for discuss the marketing communications activities for pre and post-launch aimed at optimizing food and beverage income for investors who are take ining a hotel. The report will also highlight the tools and approaches infallible for measuring the effectiveness of these marketing communication activities. Introduction The property at 45 Avenue de la Gare in Lausanne has been bought by the investment team that wishes to establish a hotel at the site. This report is a consultancy support paper that provides professional advice to the investment team on the marketing communication activities that it can be comp lex in so as to effectively deal with competition and market conditions within the Lausanne area. The new hotel that is being set up is aimed at providing affordable high life which appeals to mobile warriors and is attractive to a local hip crowd. The hotel is intended to have comfortable beds, social spaces and a business pop-up space to be used for unforesightful term retail meetings and small seminars. The new hotel is finally meant to have a welcome area, dining space, functional work-out space with basic gym equipment and space as well as being technologically relevant. The marketing communications activities are intended to pass across messages that the hotel is accessible, affordable, ambient, kid-friendly and functional. This report will highlight the marketing communication activities that the hotel can be engaged in so as to send messages to the potential customers that the hotel that the hotel is accessible, affordable, ambient, kid-friendly and functional. Marketing c ommunication planning It is imperative that all marketing activities should be guided by a marketing communications plan which is strategically thought out so as to guide all marketing and furtherance activities (Clow and Baack, p. 9). Marketing communications activities are all the programs that are designed by the marketing team to sell products, services or ideas of a business. These activities need to be planned for so that they can succeed. Market communication planning is usually made up of four major steps which are 1. search Research involves the systematic and objective gathering of pertinent information that will be used in determine what will messages will be communicated and to whom they will be communicated (Clow and Baack, p. 10). Research is necessary before planning is done and it can be done through browsing libraries, web sites and asking opinions of authoritative and reputable people. Research on marketing communication activities is necessary because it helps t o find out the basic attitudes of customers so that we can know construct effective messages. Research is also helpful because it measures the true opinions of the various groups that will need to be communicated to. The hotel investment team should conduct research on market communication activities so as to place opinion leaders who have influence over the target market. The hotel investment team will be able to minimize on costs since it will only concentrate on key audiences and valid objectives during the market